Use the web

If you have a web site, and most people do, then every time
someone visits try and capture their name to send them an
email newsletter. You can do this through a pop up box or
simply through a field where they can enter their email
address. Again you’ll build up your distribution lists
effectively. And the more people who receive your
newsletter the more you~ll sell by staying at the front of
their minds.

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Make sure that it’s easy to sign up and don’t ask for too
much information. Some companies take just the email
address whilst others want the christian and surname and
maybe company name. This is fine but if you start asking
for preferences, areas of interest etc then you may find
that your visitors don’t finish the sign up process. If you
are going to request lots of information then look at your
web stats to see how many of your visitors don’t complete
the sign-up ~ then try and figure out why.

Build lists

What if you want to grow your database? Well one really
effective way is to purchase in a list and conduct a
telemarketing campaign to mail people. This way you~ll
quickly build your in-house lists. There are numerous
specialist sources of lists but make sure that you don~t
purchase a list that comes complete with email addresses.
If you can then you~re likely to find the lists has been
overused and is tired and that means you’ll get a poor
response rate.

Your husband will be happy to be here :

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